Golf is all we do.

We're not a generalist agency that happens to work with golf clubs. That difference shows in every piece of content we produce, and in every enquiry it puts through your door.

01. The gap we saw

Golf clubs are unlike any other business.

The culture runs deep, the community is everything, and the membership decision is almost always emotional rather than rational. Generic marketing agencies don't understand that. We do.

Expand Media was founded to give golf clubs access to specialist marketing expertise that actually moves the needle. Not templated posts. Not outsourced photography. Real, on-the-ground content created by people who love the game and understand what makes a club worth joining.

Today we work with clubs across the UK, from family-run courses to established private members clubs, helping each one tell its story in a way that drives genuine membership enquiries.

The Expand Media team on course at a client golf club

The people who'll actually be at your club.

Not an account manager relaying briefs to a production team you never meet. The people who plan it are the people who film it.

How we got here

Fifteen clubs in under two years.

Sept 2024

The gap

Clubs were being sold generic marketing by agencies that had never walked a course. We started Expand Media to do the opposite.

May 2025

First clubs on board

Hennerton and Calcot Park backed us early. Both are still with us, which we take as the most useful review we have.

Sept 2025

Recognised by the industry

Became a GCMA Business Partner and a CMAE Corporate Partner, vetted by the two bodies club managers actually listen to.

Oct 2025

We built SyncSuite

Off-the-shelf CRMs weren't built for the way clubs sell membership, so we built one that was.

Today

Fifteen clubs, nationwide

From family-run courses to established private members clubs, right across the UK. Still golf, still nothing else.

03. What we stand for

Three beliefs that shape everything we do.

Specialisation over scale

We work exclusively with golf clubs. Not hotels, not restaurants, not sports clubs. Golf. That focus means every insight, every tactic, and every piece of content we produce is informed by a deep understanding of the game and the people who play it.

Authenticity over production

The algorithm rewards real. We don't manufacture moments. We capture them. Every video, every reel, every photograph we produce is rooted in the genuine life of your club. That authenticity is what converts a viewer into a membership enquiry.

Results, not vanity

Follower counts are nice. Membership enquiries are better. We build every strategy around one goal: filling your membership pipeline. We track what matters, report on what's working, and refine until your social presence is pulling its weight.

From our co-founder

Golf clubs don't need more content. They need better content. The kind that makes a local golfer stop mid-scroll, watch it twice, and start wondering why they're not already a member. That's the only standard we work to.

Archie Molloy Co-Founder, Expand Media

Work with us

Ready to grow your
membership?

We'd love to hear about your club: its history, its goals, and what you want your social media to say about you. The first conversation is always on us.

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