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Content Creation
Your VME briefs and directs the creative team on drone footage, 1-hole matches, member features and society days, so every piece serves a strategic purpose, not just a posting schedule.
Virtual Marketing Executive
Your dedicated marketer.
Embedded in your club.
Your VME owns your club's marketing strategy end-to-end. They're part of the Expand Media team, working directly with your club, bringing the same care and consistency of an in-house hire, at a fraction of the cost.
The VME concept
A marketing executive, without the overhead.
Hiring a full-time marketing manager costs a club £35k+ a year before pension, holidays and training. Most clubs can't justify that. So marketing falls to the GM, the Pro, or whoever has a spare half hour. It rarely works.
Your VME is a senior marketing executive on the Expand Media team, assigned exclusively to your club. They learn your members, your tone, your goals, then run the entire marketing engine on your behalf. You get a single point of contact, a clear strategy, and measurable results every month.
1Dedicated executive assigned to your club
6Areas of marketing handled end-to-end
12Monthly performance reviews a year
¼Of the cost of a full-time hire
What your VME will handle
Everything your marketing
function actually needs.
Six areas, one person, no gaps between them.
02 / 06
Performance Tracking
Reach, engagement, click-throughs and enquiries are all measured against your goals. Your VME tracks what's working and quietly cuts what isn't.
03 / 06
Social Media Management
Posting schedules, captions, engagement, replies, DMs. Your VME runs Instagram, Facebook and LinkedIn day to day, so your channels stay alive.
04 / 06
SyncSuite Support
Your VME helps your team get the most from SyncSuite, managing leads, automating follow-ups, and turning enquiries into real conversations.
05 / 06
Consistent Communication
A single point of contact who knows your club inside out: real-time updates, weekly check-ins, and a direct line to brief anything new.
06 / 06
Monthly Analytics & Reporting
A structured monthly review of social analytics, paid performance, audience trends and campaign results, delivered in plain English and board-ready.
Scroll or swipe to see all six areas.
The clubs that win on social aren't the ones with the biggest budget. They're the ones with someone whose job it actually is. Your VME is that person.
The case for dedicated marketing
Why it works
Built for clubs that want
real results.
A VME isn't a one-size-fits-all freelancer. They live inside your club's strategy, every month of the year.
Strategy that adapts
When the membership window opens or a society slot needs filling, your VME pivots the plan in days, not quarters.
Full-funnel ownership
Organic, paid, email and CRM, all coordinated by one person who actually knows what each channel is doing.
Promotional expertise
Discounts, taster days, member-get-member: your VME advises on what to run, when, and how to make it land.
Quantifiable ROI
Every month you see exactly what was spent, what came back, and the next move, all in numbers your board can read.
How it works
From kickoff to first
report, in 30 days.
Four stages, each one signed off before the next begins.
01: Week 1
Discovery
A working session with your GM and key staff to map goals, audience, history and current marketing state.
02: Week 2
Strategy Build
Your VME drafts a 90-day plan covering content, paid, email and CRM, signed off before anything goes live.
03: Weeks 3–4
Execution
Content goes live, ads launch, the database wakes up. Weekly check-ins keep your team in the loop.
04: Day 30
Monthly Review
A 60-minute meeting walking through the numbers, the wins, the misses, and what's planned next.
Ready to start?
Let's introduce you to
your VME.
A 20-minute call to understand your club's goals and show you exactly what a VME would do in your first 90 days.